SD Worx acquires launch! and strengthens its position in SAP SuccessFactors services

PRESS RELEASEAntwerp, 30 June

SD Worx, a leading European HR & Payroll services provider, has acquired launch!, a Dutch company providing SAP SuccessFactors-based implementation, maintenance and outsourcing services. With this acquisition, SD Worx strengthens its footprint in HR cloud & payroll market to better support the digital HR needs of enterprises across Europe.

Launch! was founded in 2006, employs around 120 people and has offices in the Netherlands (HQ), Denmark and the United Kingdom. Last year it realized revenues of EUR 21 million, an increase of 8% compared to 2019. The company is active in the  enterprise market and midmarket, servicing customers with more than 2,000 employees in both the private and public sectors, such as Action, Maastricht University, Perfetti Van Melle and PostNL. 

“Last year SD Worx acquired Adessa, expanding its capabilities in the SAP SuccessFactors business, to better support the needs of enterprise customers across Europe. With the acquisition of launch!, we can further build on that solid foundation and, with our combined expertise, guide our customers in their transformation towards smart and innovative digital HR solutions. We are convinced that our international footprint and broad offering bring added value to the customers of launch! and we can’t wait to explore growth opportunities together with them. For our company, it is another step closer to our ambition to become the European number 1 HR and payroll provider”, says Kobe Verdonck, CEO SD Worx.

”At launch! we got more and more questions to provide SAP-based services to our customers who operate across Europe. Now we are joining SD Worx, we can address these demands. With SD Worx, we share the same cultural and entrepreneurial values, while we are geographically very complimentary. I feel confident that we will continue to achieve sustainable growth, by servicing our strong customer base with smart and innovative solution”, says Hans Hemels, CEO of launch!

SD Worx acquires 100% of the shares; the acquisition price will not be disclosed.

More information:
SD Worx
Pieter Goetgebuer
T +32 (0)3 201 76 68/M +32 (0)497 45 36 73

About SD Worx

In today’s new world of work, people want to be inspired by what they do and have the freedom to focus on what matters. Organisations need a dynamic, motivated workforce empowered by smart technology. As a leading European provider of people solutions, SD Worx turns HR into a source of value for their customers’ business and the people that work for them. SD Worx delivers people solutions across the entire employee lifecycle, from paying employees to attracting, rewarding and developing the talent who make businesses succeed. SD Worx powers performance through four core capabilities: technology, outsourcing, expertise and data-driven insights.

More than 76,000 small and large organisations across the globe place their trust in SD Worx and its +75 years’ worth of experience. SD Worx offers its people solutions in 150 countries, calculates the salaries of approximately 5 million employees and ranks among the top five worldwide. The more than 5,300 employees at SD Worx operate in seventeen countries: Belgium (HQ), Austria, Denmark, Estonia, Finland, France, Germany, Ireland, Luxembourg, Mauritius, Netherlands, Norway, Poland, Spain, Sweden, Switzerland and the UK. In 2020, SD Worx achieved a consolidated turnover of more than EUR 825 million (pro forma). 

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Belgian SD Worx acquires Aditro

Belgian SD Worx acquired Aditro in 2021

The companies have a similar background and deliver both cloud services and outsourcing services for HR and payroll to their customers.

We feel that there is a good match between us and SD Worx as we share the view of the HR and payroll market of the future,” says Martin Sjögren, CEO of Aditro. “Together, we will be able to offer our Nordic customers solutions in other European markets, but we also have a number of product synergies in our existing offerings